Digital Marketing Specialist

Overview

We are looking for a Digital Marketing Specialist to develop and implement marketing strategies to grow our brand and generate leads.

Responsibilities

• Develop and execute digital marketing campaigns
• Manage SEO, SEM, and social media marketing efforts
• Create engaging content for various digital channels
• Analyze campaign performance and optimize strategies
• Collaborate with design team to create marketing materials
• Monitor industry trends and competitor activities
• Track and report on key performance metrics
• Manage marketing automation tools and CRM integration

Requirements

• 3+ years of experience in digital marketing
• Proven experience with SEO, SEM, and social media marketing
• Experience with marketing analytics tools (Google Analytics, etc.)
• Strong writing and communication skills
• Ability to analyze data and derive insights
• Experience with content management systems
• Knowledge of email marketing best practices

Preferred Qualifications

• Experience in the tech industry
• Knowledge of marketing automation tools
• Graphic design skills or experience
• Experience with paid advertising campaigns
• Certifications in digital marketing

Benefits

• Competitive salary and performance bonuses
• Health, dental, and vision insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities
• Generous paid time off
• Home office stipend
• Conference and training budget